Design is what makes ideas tangible. But beyond the mere aesthetics, design can bring about involvement, inspiration, mobilization, disruption, dialogue, unexpected collaborations and even social change.
This season is all about the interplay between user and producer. The relation between brand and consumer has been undergoing a rapid change, and the transformation of idea into function is no longer up to the established producers alone. Roles have shifted and we all wish to contribute. To the lives of others. To society. To our common heritage.
However, the need for a professional approach, for experience and knowledge is not brushed away by concepts of open design, customization and disassembly. The fear of copy-cats, the distrust or conventional thinking is replaced by transparency, open-mindedness and a willingness to embrace the myriads of ideas coming from every angle in a generous society.
The answer is dialogue and a joint orientation towards problem understanding and consensual action. Because after all: Design matters!
In this color card you will, for the first time, find Color Solutions International numbers for all the seasons colors; they are on the last page.
Forecast Courtesy: Lenzing